Bai Paris Pop up Event

For Bai Paris, a Taiwanese-French boutique, I designed an exclusive visual identity for their pop-up event, 「以愛之名」 (Par Amour). Inspired by the elegance of French aesthetics, the project brought together romance, artistry, and sophistication.

The scope of work included creating a series of event materials:
• Posters: Capturing the essence of love with delicate designs and soft, refined typography.
• Invitation Cards: Thoughtfully crafted with elegant layouts and premium printing to convey a sense of exclusivity.
• Printed Collateral: From brochures to tags, every piece reflected the boutique’s commitment to high-quality, stylish presentation.
• Jewellery Boxes: Designed to enhance the unboxing experience, these were created with intricate details to echo the luxurious nature of the event.
• Watercolour Stickers: Handmade illustrations that added a playful yet elegant touch, perfectly tying together the romantic theme.

The event’s visual direction centred on a classic yet modern French aesthetic, blending soft colour palettes, delicate patterns, and elegant typography. Every design element was tailored to reflect Bai Paris’s identity, creating a cohesive and immersive experience for guests.