Postcard Design for Dash Living

As a freelance designer for Dash Living, a serviced apartment brand, I collaborated with the team for over two years, focusing on marketing and social media graphics as well as other design projects. One of the key projects was creating a postcard series for Dash Living’s residents, showcasing the brand’s commitment to elegance, comfort, and community.

These postcards are designed with a clean and minimalistic aesthetic, perfectly reflecting Dash Living’s brand identity. The signature mint green colour palette evokes freshness and joy, while simple yet elegant designs enhance usability and provide a memorable experience for residents.

Inspired by Hong Kong’s unique charm, the postcards incorporate elements like city landmarks and cultural highlights through clean imagery and thoughtfully chosen typography. Each postcard delivers an uplifting message, encouraging residents to explore, embrace life, and connect with their surroundings.

Not only do these postcards serve practical purposes, but they also become a tool for residents to share their living experiences with friends and family, adding a personal and memorable touch to their stay. The designs embody the essence of Dash Living: providing residents with a modern, inspiring, and enriching living experience.