Zero Packaging Fiesta

The Zero Packaging Fiesta, Hong Kong’s first-ever event dedicated to promoting sustainability and zero-waste living, was organised by Greeners Action (綠領行動). I had the privilege of creating a complete visual identity for the event, which included designs for backdrops, social media posts, lightbox advertisements, and media content.

The design process was guided by the core values of eco-friendliness and sustainability. I paid close attention to every element, ensuring no plastics or out-of-theme visuals were used. From illustration details to colour choices, the final outcome reflected the ethos of zero-waste living, aligning seamlessly with Greeners Action’s mission.

The visual identity not only created a strong impact during the event but also proved its lasting value: Greeners Action reused my designs for their 2023 event, showcasing the timelessness and adaptability of the branding.